Pioneering Tech and Innovation with CTS Function
Innovating For Tomorrow
The CTS function was set up a decade ago having discerned the need for a specialised unit that goes beyond the near-term aim of sustaining and expanding. We create remarkable, paradigm- shifting encounters and industry-first solutions for our customers across our business verticals.
From Insights to Ideas
We leverage consumer insights to anticipate future trends and behaviours, crafting a unique value proposition. Specialised centres of excellence drive our pursuit of Horizon 2 and Horizon 3 opportunities in areas like metals, smart sensors, non-invasive technologies, non-metals, specialty materials, mechanical engineering, and industrial design.
Open Innovation
We embrace the power of co-creation, collaborating with employees, vendors, franchisees, Tata Group companies, start-ups, universities, and research institutions. Notably, our partnership with IIT Madras has led to the establishment of the 'Titan Innovation Hub' in the IIT Madras Research Park.