Yours To Define
IRTH Bags are Yours to Define
The brand launch campaign celebrates this live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea. We respect the intelligence of the audience we are speaking to. We are here only to make every active women’s journey joyful and organised.
With the tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotype. IRTH bags are meant for the women of today to elevate their everyday. IRTH bags are centred on both design and functionality. Hence brand has launched the main brand film bringing alive the “Yours To define” brand world. The beautiful frames captures premium IRTH bags in the best way, showing the many possibilities any active woman has with IRTH bags. Brand will also be launching feature films that will highlight the many the nuances of functionality built in each IRTH bag, in the most stylish manner.